College Hockey Inc. announced a new partnership with CCM Hockey, a leading global manufacturer of hockey equipment, to support the organization’s marketing and educational initiatives as an official sponsor.

The focal point of the agreement is CCM Hockey’s title sponsorship of the CCM College Hockey Summits, a series of educational and on-ice events held across North America including one today in El Segundo, Calif. CCM will provide jerseys and hockey socks to all participants, who have the opportunity to learn about NCAA hockey and be scouted by current NCAA coaches.

“We are very excited to have the support of a true leader in the industry in CCM,” said Mike Snee, executive director of College Hockey Inc. “This relationship will allow us to further communicate the tremendous benefits of the NCAA hockey path to talented young players and their families.”

“CCM is thrilled to be in a partnership with CHI,” said Gary Linquist, Manager Sports Marketing for Reebok – CCM Hockey. “This relationship will allow CCM to continue to grow within the NCAA, and will further allow us to showcase our brand and innovative products to these players at the grass roots level during the College Hockey Summits.”

The partnership will also feature cross promotion on social media and on-site participation by CCM Hockey at select CCM College Hockey Summits.

About College Hockey, Inc.

Formed in 2009 in partnership with USA Hockey, College Hockey, Inc. is a nonprofit organization dedicated to promoting Division I men’s college hockey to prospective players and fans through extensive marketing and informational efforts. The entity is operated under the auspices of a 12-member Board of Directors and works closely with the commissioners, coaching staffs and administrators of the 60 programs and six conferences that sponsor Division I hockey.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the company is the world’s largest designer, manufacturer and marketer of hockey equipment under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and John Tavares. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more information, visit: www.reebokhockey.com and www.ccmhockey.com.